Pay per click, also known as AdWords, is an extremely successful advertising solution for your online business.
The rewards of having your own pay per click campaign(s) for your products and/or services means you can be placed on the same page or even choose to be listed above your competition for major keywords. If you are unfamiliar with pay per click, let us take a look at the following comparison to explain how it works.
You may not fully maximise the profit potential of your website unless your market it professionally using Pay Per Click (PPC) promotion. Many site owners are confused by pay per click services like Google Adwords, or intimidated by the need to select make or break key words and pay up to $1 or more for every click.
The truth is that it is possible to make use of Google Adwords in many categories for only as few cents per click and even in higher cost categories it is still a relatively low cost way to let prospects find you and build sales and business. Talk to Sigma Infotech about making pay per click simple and making it work.
The Yellow Page Book used to be the most popular hard copy format for finding a company to provide you with a product or service. You would open the book to a specific category, i.e., plumber. Nine times out of ten, you would immediately begin calling the ads who were listed first.
These plumbers paid more for this advertising opportunity, and some also purchased a larger, bolded square or even added a picture to catch your eye. This advertising tactic worked, because they grabbed the majority of all plumbing business in their local area. This happened because most consumers did not call the 11th or 20th plumber listed on any of the following pages in the book.
The same theory applies to the search engines today. The Yellow Pages hard copy was the most popular book used by millions just a few years ago; however, Google is the most widely used online search engine directory by consumers today.
Again, when you type in the term, plumber, you immediately begin to click on ads appearing on the first page. It is very rare that anyone goes to the second page, and almost no one clicks through to the third page to find even more plumbers. This is because you usually find what you need from the ads appearing on the first page of Google.
Technology has given us an amazing outlet to get more business around the globe, yet it takes the best technical experience, expert search engine optimization and marketing skills to put together all of the facets needed for a successful, affordable pay per click campaign.
What do we offer to get you listed on the first page of Google?
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