A transportation website designed around the booking journey, not just the brochure.
A booking-led platform combining rates, vehicle selection, airport travel and private transfers with a path toward broader market expansion.
Designing around the business model.
Transportation customers want pricing and availability quickly, but a complete booking requires more information than a simple quote form. Putting everything on one screen makes the experience feel heavy.
Structure first, then visual polish.
We separated rate discovery from booking details and designed a progressive journey for one-way, return and hourly trips. Vehicle cards, luggage/passenger needs and optional trip details can be introduced at the right stage rather than all at once.
What the project demonstrates.
Multi-step rate and booking experience
Airport, Whistler and point-to-point trip types
Vehicle selection with capacity context
Guest and account booking direction
Reusable API-oriented product architecture
Mobile-app readiness built into the workflow