A local transportation brand with deep regional search coverage.
A mature Vancouver-area limousine company site strengthened around airport, Whistler, cruise, wedding and city-specific demand.
Designing around the business model.
The site already had years of search equity and useful local content. A careless redesign could erase that value, while leaving the older presentation untouched would weaken trust and mobile usability.
Structure first, then visual polish.
The approach preserves established URLs and useful location content while improving headings, service differentiation, navigation, fleet presentation and conversion paths. Performance protection is treated as part of the redesign, not an afterthought.
What the project demonstrates.
Preservation of established SEO URLs
Metro Vancouver and Fraser Valley service pages
Airport, cruise, Whistler and Seattle route content
Mobile call, text and rate-check conversion paths
Fleet presentation matched to real vehicles
Ongoing content and technical QA