Turning a long-standing limo domain into a modern multi-city travel platform.
A broad limousine, chauffeur and airport transportation site designed around city-level intent in Canada, the United States and selected international markets.
Designing around the business model.
A nationwide transportation domain can become repetitive quickly. The work had to preserve useful service and city coverage while preventing navigation overload and obvious keyword templating.
Structure first, then visual polish.
We reorganized the site around clear service intent, stronger city page differentiation and a cleaner visual system. The architecture supports airport limo, chauffeur, black car and airport car searches without forcing every link into the top navigation.
What the project demonstrates.
City-by-city service architecture
Canada and U.S. chauffeur and airport coverage
Selective international destination guides
Cleaner top navigation with deeper footer discovery
Internal linking designed around related travel intent
Foundation for a future quote and provider marketplace